Our Vision & Strategy - A Vertical Approach

Since our inception, Virgin Solar has been evaluating the affordability of solar energy worldwide, tackling markets where solar presence is rising, and creating a simple and comprehensive financial model to deliver first class solar energy solutions for our customers.

We believe our collective future lies with renewable energy. In our lifetime, solar has become a cost effective and dependable source of energy. This trend is accelerating dramatically with innovative solar energy applications coming online with increasing frequency.

We see solar having the greatest impact at the personal level. Virgin Solar Energy’s mission is to bring solar to the people - where we live, work and play. Our vision is to see solar integrated into our homes, places of work, transportation and even our clothing. Someday, not far off, safe and clean solar energy production will surround us; out of sight and out of mind.

As conventional energy costs continue to rise, international agreements are being reached for renewable energy to grow and prosper. The goal is to make renewable energy the number one source for global energy, so that we can reduce our carbon footprint and ensure a cleaner planet for generations to come. Global researches and internal studies have shown that grid-parity options and government incentives are available in numerous regions around the world. Virgin Solar is determined to involve these areas in our clean energy program, in turn reducing fossil fuel dependency and helping people to save money.

Quality

Quality is the primary determinant of customer satisfaction and loyalty, and it requires employees to continuously provide internal and external customers with the right product and service. In today’s increasingly competitive business environment, better quality translates into better value for our customers and, subsequently, better value for their customers-and this is the very essence of competitive differentiation.

Customer Loyalty

We earn customer respect and loyalty by consistently providing the highest quality products and value-added services. We put our customers first in everything we do and we consistently earn our customers' commitment by providing excellent value.

Innovation

From the beginning, our innovation has focused on products and services with the customer in mind. Virgin Solar continues to focus on customer solutions, and innovate constantly based on the operations management according to the objective conditions.

Core Value

The following list of core values reflects what is truly important to us as an organization. These are not values that change from time to time, situation to situation or person to person, but rather they are the underlying culture that is imbedded within our company. By maintaining these core values, regardless of how large a company Virgin Solar becomes, we can preserve what has always been special about our company. These core values are Virgin Solar soul.

Profit

We achieve corporate objectives to maximize the finance growth and shareholder value.

Teamwork

Teamwork is personal involvement and collaboration in a team environment. It includes setting a common goal in support of business objectives, making an individual commitment to the team’s success and recognizing the success of the team.

Commitment to Employees

We recognize that our success as an enterprise depends on the talent, skills and expertise of our people and our ability to function as a tightly integrated team. We appreciate our diversity and believe that respect - for our colleagues, customers, partners, and all those with whom we interact - is an essential element of all positive and productive business relationships.

Leadership

We develop all-level leaders who achieve business results, exemplify our values and lead us to grow and win. Building a culture of integrity in today’s complex business world demands high governance standards in every area of our operations. Our commitment to full compliance is backed by an independent and fully informed board, comprehensive processes, policies, communications and extensive training.

Citizenship

Our approach to corporate citizenship and to business is driven by a common understanding of the role we can play in helping to solve the world’s energy problems. Our corporate citizenship strategy is defined by energy change, underpinned by a foundation of operational excellence in the way we do business.